Protect Dip 
Rubberized Paint Coating. 
11oz Spray Can
1 Can = 1 Wheel (average)
 
Many colours available
Matte/Satin Finish. 
Glossifier Available.
 
Durable, easy to apply, easy to touch up. Easily comes off with Pressure washer and mild detergent.

Tested at The Wheel House.